We transform exceptional venues into unforgettable sunset experiences.
We design and produce premium music experiences where every detail plays a leading role.
The dedication and passion we pour into every detail has shaped a one-of-a-kind experience that blends the intimacy of a boutique gathering with the energy of a festival.
VISION
We believe the quality of an event is defined by the people who experience it. That's why we invest as much effort in building a community as we do in designing every production.
Our goal isn't to attract the largest crowd, but to bring together people who genuinely connect with our vision. Every decision—from the lineup and creative direction to the communication and production—is made to attract an audience that shares the same way of experiencing music.
This philosophy has allowed Vull to grow organically and sustainably, evolving in just one year from intimate gatherings of 60 guests on a private terrace to producing experiences for over 300 attendees at one of Port Adriano's most iconic venues, without ever losing the essence that defines us.
For us, growth doesn’t mean hosting bigger events. It's about creating experiences that leave an even greater lasting impression.
Our community is made up of men and women with an average age of 36 and a distinctly international profile. Around 50% of our attendees are German and British residents living in Mallorca, while the remaining audience is primarily made up of Spanish, Argentine, and other international residents. This diversity makes Vull a meeting point for different cultures united by the same passion for music.
Our audience values aesthetics, quality, and attention to detail. They seek the excitement and energy of a major music event within a more intimate, comfortable, and thoughtfully curated setting—where the social experience is just as important as the music itself.
COMMUNITY
How We Do It
A Distinct Visual Identity
We design every event as a unique visual experience. From lighting to scenography, every element is carefully crafted to create a cohesive aesthetic that adapts to each venue while enhancing its character without losing the essence of Vull.
Musical Storytelling
Every lineup is carefully curated to create a musical narrative. We don't book artists in isolation—each performance serves a purpose within a journey that guides the audience from the first track to the last, creating an immersive experience rarely found in Mallorca's music scene.
While Indie Dance is at the heart of Vull, we adapt each lineup to the concept of the event, incorporating genres such as Progressive, Afro, House, and Melodic in their more indie-oriented expressions.
Uncompromising Technical Quality
Sound is one of the cornerstones of the Vull experience. That's why we work with TW Audio, one of Germany's leading manufacturers of professional sound systems, internationally recognized for its exceptional clarity, precision, and performance.
A Brand with Its Own Voice
All of our communication, creative direction, and advertising campaigns are developed in-house. This allows us to maintain a consistent identity, build a loyal community, and ensure that every action is guided by a clear strategy.
Content That Lives On
Every edition results in a complete audiovisual production. Beyond creating content for social media, we produce cinematic multi-camera video sets of every performance, offering a level of coverage that is unique in Mallorca. These productions are published and promoted on our YouTube channel, extending the event's reach and providing lasting visibility for both the artists and the venue long after the music has ended.
Data-Driven Marketing
Ticket sales are managed through Forvenues, allowing us to grow our audience database with every edition and gain valuable insights into attendee behavior. Combined with a Meta Pixel trained on our target audience, this data enables us to continuously optimize our campaigns, improve performance, and maximize marketing efficiency.
The Team Behind Vull
Vull was born from the shared vision of Emiliano and Ingrid, who arrived in Mallorca in 2023 with a clear goal: to elevate the island's electronic music scene through carefully crafted experiences.
Far from being a spontaneous idea, Vull is the natural evolution of more than a decade of learning, event production, and professional experience across multiple disciplines that now come together in a single project.
Emiliano Neher (Kerian) · Artistic Direction & Production
DJ and music producer with over 14 years of experience organizing his own events. Throughout his career, he has combined his background in music production with expertise in live sound, lighting design, audiovisual production, marketing, and creative design.
His vision sees every event as a single creative work, where music, lighting, space, audiovisual content, and the audience experience all speak the same language. This holistic approach is the foundation of every Vull production.
Ingrid Hermann · Operations Director
Ingrid brings the organizational structure and human touch that define Vull. She holds a degree in Business Management and a Master's in Human Resources, with extensive experience leading teams and managing operations.
She is responsible for turning the creative vision into flawless execution, ensuring that everyone involved understands their role and that every production is delivered with the level of organization and attention to detail that defines our brand.
More Than Two People
While Vull is led by Emiliano and Ingrid, every edition brings together a team of professionals specializing in technical production, lighting, sound, photography, filmmaking, communication, and hospitality.
We believe that exceptional experiences are never the result of one person alone, but of a team united by a shared vision. It is this collective commitment that allows us to refine every detail and deliver a consistently outstanding experience with every event.
